Safeguarding your privacy is important to us. This Online Privacy Policy explains how Equity Smart Real Estate (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information obtained through our website, www.equitysmartres.com, in connection with real estate-related services.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information and comply with applicable federal and state privacy laws, including California privacy requirements.

Information We Collect

Information You Provide Directly

We collect personal information you voluntarily provide when you interact with our website or services, including through inquiry forms, property requests, seller or buyer submissions, email communications, phone calls, or other direct interactions.

This may include:

• Name, mailing address, phone number, and email address
• Property preferences or home search criteria
• Property ownership details (for sellers)
• Messages, inquiries, or requests for information
• Any other information you choose to provide

Information About Your Interactions With Us

We may collect information related to your engagement with our services, including:

• Records of communications
• Property inquiries or showing requests
• Referral or lead routing activity

Information From Third Parties

We may receive information from third parties such as:

• Real estate platforms or listing services
• Marketing or referral partners
• Technology or analytics providers

This information is used only in connection with providing real estate services or improving our operations.

Website & Technical Information

When you visit our website, we may automatically collect:

• IP address
• Device type and operating system
• Browser type
• Pages viewed and actions taken
• Date and time of access

This information helps us maintain site security, analyze performance, and improve user experience.

Cookies and Tracking Technologies

EquitySmartRes.com uses cookies, pixels, analytics tools, and similar technologies to:

• Operate and maintain website functionality
• Understand how visitors use the site
• Improve content, performance, and security

We may use third-party services such as Google Analytics, Meta/Facebook tracking tools, and CRM or marketing automation platforms. These providers may collect information subject to their own privacy policies.

You may manage cookies through your browser settings. Disabling cookies may affect certain website features.

How We Use Your Information

We use personal information for purposes including:

• Responding to inquiries and requests
• Providing real estate-related services
• Connecting buyers, sellers, and real estate professionals
• Communicating regarding properties or services
• Maintaining internal records and service documentation
• Complying with legal and regulatory obligations
• Preventing fraud or unauthorized access
• Improving website functionality, performance, and security

Information We Share

We do not sell personal information and do not share personal information for marketing purposes.

We may share personal information, as permitted by law, with:

• Real estate agents or affiliated professionals assisting with your inquiry
• Service providers supporting website hosting, CRM systems, analytics, or communications
• Government agencies or regulators when required by law

All service providers are required to maintain the confidentiality of personal information and use it only for authorized purposes.

Data Retention

We retain personal information only as long as reasonably necessary to:

• Fulfill the purpose for which it was collected
• Comply with legal, regulatory, or record-keeping requirements

Real estate-related records may be retained for up to five (5) years or longer if required by law.

Data Security

We employ reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. While we take data security seriously, no system can be guaranteed to be 100% secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Your Privacy Rights

General Rights

You may request access to, correction of, or information about the personal data we maintain about you by contacting us using the information below.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the right to:

• Request disclosure of the categories and specific pieces of personal information collected about you
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to legal exceptions
• Opt out of the sale or sharing of personal information
• Not be discriminated against

Requests may be submitted using the contact information below. Identity verification may be required.

California “Shine the Light” Disclosure

California residents may request information regarding disclosures of personal information to third parties for their direct marketing purposes. We do not disclose personal information for such purposes.

Do Not Track Signals

Our website does not currently respond to “Do Not Track” browser signals. We do not engage in cross-site behavioral advertising or sell personal information.

Contact Information

Equity Smart Real Estate
1499 Huntington Drive #500
South Pasadena, CA 91030
Phone: 323-258-4317
Email: compliance@equitysmartloans.com

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

Effective Date: 1/1/2026